Linking your social accounts to the Amazon Music for Influencers portal authenticates you as the account owner.
Once linked, only your audience data is shared, which is what the platform uses to determine which campaigns are a good fit for your audience.
Insights will give the platform a look into who your audience is. For example, who are your most active followers? Which posts get the most engagement? What demographic is your audience? Linking your social accounts allows you to get real-time analytics.
Once linked:
- Amazon Music for Influencers won't have access to any private information aside from your audience data.
- You do not need to be active on Facebook.
Note
In order to collect Insights for Instagram, you'll need to link your Instagram Business or Creator account to a Facebook Business page. This is because the permissions required to access the information are managed through Meta Business.